Branding & Mockups - Caricature-se

Branding project for a class at PUC Rio. I used Illustrator to create the brand and Photoshop to apply the brand in different contexts, clothes and other products ( purses, notebooks and glass / cup). The color palette is yellow and purple, to remind the concept of new, different and vibrant. The branding of Caricature-se brand had the goal to create a fashion products brand for young adults. The t-shirts, the bag and the cup make part of the products offered by the store. I used photoshop to edit the photographs and apply the brand over the shirts. The photo-editing came along with applying the colors of the palette onto the photos. Special Thanks to

Looking for style in a brand? This brand looks for the style in you.

embrace who you are. caricature-se.

CARICATURE-SE is a branding project for a Photoshop and Illustrator class at PUC Rio. The goals of this project were to create a consistent visual identity for an invented brand and apply the brand in different products.

The name Caricature-se relates to caricature,

inviting its costumers to embrace who they are.

I used Illustrator to create the brand and Photoshop to apply the brand in different contexts, clothes and other products ( purses, notebooks and glass / cup). The color palette is yellow and purple, to remind the concept of new, different and vibrant. The branding of Caricature-se had the goal to create a fashion products brand for young adults. The t-shirts, the bag and the cup make part of the products offered by the store. I used photoshop to edit the photographs and apply the brand over the shirts. The photo-editing came along with applying the colors of the palette onto the photos.

Thanks for stopping by :)

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